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Discover expert-reviewed insights, traditional wellness wisdom, and holistic therapies focused on Trend.

Skin fasting asks you to strip your routine down to nothing for a few days. Here's an honest, non-extreme look at whether that's actually good for your skin.

Glass skin looks incredible in Korean skincare videos, but does the routine actually hold up in Indian heat and humidity? Here's a realistic take.

Silk pillowcases keep showing up as the "easy fix" for frizz and breakage. Here's whether the swap genuinely helps or if it's mostly a pretty trend.

"Bond repair" is on nearly every hair product label right now. Here's what that actually means, whether it lives up to the claim, and who genuinely needs it.

Slugging has been all over skincare content for a while now, but does coating your face in balm before bed actually help, especially in a humid Indian climate?

Borrowed straight from skincare's "routine cycling" playbook, hair cycling is picking up fast online. Here's what it actually means and whether it's worth adopting.

"Skin barrier repair" is everywhere right now, and unlike most viral skincare trends, this one actually holds up. Here's what your barrier does and how to genuinely fix it.

Onion oil is one of the most searched hair ingredients right now, but the smell puts plenty of people off before they even try it. Here's whether it's worth pushing through for.

Rice water has taken over hair care videos for months now. But does soaking rice and pouring the water on your head actually do anything? Here's an honest look.

You exfoliate your face, use a serum, maybe even a mask twice a week. But when's the last time you did any of that for your scalp? Here's why scalp skinification is trending, and why it actually makes sense.

Scrubs or acids, which one actually works better for Indian skin tones and climate? Here's an honest comparison, without the usual bias toward whichever trend is loudest this month.