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Silk pillowcases keep showing up as the "easy fix" for frizz and breakage. Here's whether the swap genuinely helps or if it's mostly a pretty trend.

"Bond repair" is on nearly every hair product label right now. Here's what that actually means, whether it lives up to the claim, and who genuinely needs it.

Retinol works, but the irritation and sun sensitivity put plenty of people off. Bakuchiol is being marketed as a gentler natural swap. Here's whether it genuinely holds up.

Borrowed straight from skincare's "routine cycling" playbook, hair cycling is picking up fast online. Here's what it actually means and whether it's worth adopting.

Onion oil is one of the most searched hair ingredients right now, but the smell puts plenty of people off before they even try it. Here's whether it's worth pushing through for.

Everyone online seems to be double cleansing now. Here's whether it's actually necessary for your skin type, or just an extra step your routine doesn't need.