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Discover expert-reviewed insights, traditional wellness wisdom, and holistic therapies focused on Follicles.

"It's genetic, nothing you can do" is the line most people hear about hair thinning. But a lot of hair loss involves follicles gradually shrinking, a process called miniaturisation, and that process can often be slowed with the right care.

You've switched shampoos three times this year and your hair still feels flat and grows painfully slow. The problem probably isn't the product. It's what's sitting underneath it, buildup that regular washing never actually clears.